SEO: Backlinks and Their Importance
If youve done any research into search engine optimisation you would have probably stumbled across the term backlink. Backlinks are hyperlinks that point to your website that are found on other peoples sites. Google and other search engines use these links to determine how important your website is. For example, consider the search term click here. On Google, if you perform this search youll find that Adobe Acrobat Readers website is ranked at the number 1 spot. How can this be?
Look on the website and youll see that the term click here doesnt appear once on the website. Well, the reason is because tens of millions of websites have a link to the Adobe Acrobat Reader website with the anchor text click here (the anchor text is the writing you see on the screen with the hyperlink underneath). Google therefore thinks that this website MUST be the most relevant page on the internet for the search term click here.
What Makes a Good Quality Backlink?
With the previous example you’ll hopefully see that backlinks are very important. Howwever, you can get different qualities of backlinks… Backlinks that come from pages that Google considers important (those with a high pagerank) are more important than those that Google doesn’t consider important. If you could get a backlink from the BBC website or Wiki this would be a great quality backlink.
The number of backlinks is also probably considered, but because no one other than those working at Google know exactly how the ranking system works this cannot be verified.
If a backlink points at a website that is relevant to the site it comes from this makes a better backlink. A dog owners website pointing at a pet website is probably OK, but a building company’s website pointing at a computer manufacturing website is not.
Creating backlinks
Backlinks can be generated by blogging and writing articles where you put in the resource box at the end a couple of backlinks. Additionally you can buy backlinks or ask other website owners to post a couple on their website. By ignoring backlinks you will be at a significant disadvantage and will probably not rank well in Google. But by getting a lot of backlinks you can do very well and even end up on Googles first page of results.
Related posts:
- The Importance of Backlinks For SEO
- How Important Are Backlinks?
- SEO: The Importance Of Backlinks
- SEO: How Important Are Backlinks?
- A Novice’s Guide To How To Get Backlinks For A New Site
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